Urban Farm, including subsidiaries and affiliates, present and
future (“Website” Or “Website Owner” or “we” or “us” or “our”) provides
information and products contained on the website or any pages that comprise
the website to visitors. (Hereafter referred
to as “you” or “your”) subject to the terms and conditions set out in these
terms and conditions, policies and notices which may be applicable to the whole
or a specific section of the
We are making all efforts to protect our clients and have
and to maintain complete confidential. While all efforts are made to comply
with all applicable laws of India, we cannot and do not warrant to do the same
for laws of all other countries.
All action that we can do to ensure protection of your rights on
systems and our website within reasonable limit we shall do. However we are not
liable for any unauthorized or unlawful disclosures of your personal
information that has been committed by third parties we exercise no control
over. The privacy policies and information protection practices of our business
partners, advertisers, sponsors and other sites linking to us might be
different from ours. Kindly take cognizance of the same.
notice. To make sure that you remain adequately informed, kindly review this
policy on a periodic basis.
What is categorized as ‘Personal Information’:
(a) Profiling Information:
This may be, but is not limited
to: – Information about your personal identity such as gender,
marital status, age, preferences, likes and dislikes etc.; – Your
financial information such as your banking details and any information
relating to your income and lifestyle levels; and – Your contact
details such as your physical addresses, postal addresses, telephone
and fax numbers and the like. – In the case of Facebook aligned services (if so
opted by you), publicly available information of your friends, their likes and
dislikes, etc.(b) Payment and Account Information: Your account history with us including
(without limitation) all billing information and communications, payment
history etc. This will be maintained in encrypted form on secure servers.
(c) Service Usage: Information about your navigation using our
Services, for example the URLs of websites, which you visit and from which you
(d) Log information: Information such as your web request, IP address,
browser type, browser language, date and time of request.
(e) Transactional Information: Transactional history (other than
banking details) about your e-commerce activities.
(f) Correspondence Information: Content, information about your
correspondents, and the destination/origin of communications between you and
any other person using our Services, which include email communications, blog,
chat room and discussion board communications, instant message communications,
experts forum communications, faxmail communications, membership of mailing
(g) User IDs: Your usernames, passwords, email addresses and other
security-related information used by you in relation to our Services.
(h) Stored Information: Data either created by you or by a third
party and which you wish to store on our servers such as image files, documents
We only collect your Personal Information to conduct our
business and to enable us to deliver and improve our Services. We do not
for any reason whatsoever sell your Personal Information to any third
party or otherwise trade on it.
We will only disclose your Personal Information in accordance
use it for any other purpose.
In the event you decline providing us with such requested
information, we will be unable to provide you with our service.
Any of your information which you provide when you use certain
Services and are to an open, public environment or forum including (without
limitation) any blog, community or discussion board, is not confidential, does
not constitute Personal Information, and is not subject to protection under
publicized information. Since such public environments are accessible by third
parties, it is possible that third parties may collect and collate and use such
information for their own purposes. You should accordingly be careful when
deciding to share any of your Personal Information in such public environments.
Information, which is disclosed publicly, is also shared with our affiliates,
third party service providers, sponsors of competitions etc. unless expressly
stated otherwise. We are not liable to you or any third party for any damages
that you or any third party may suffer howsoever arising from your voluntary
disclosure of Personal Information in any such public environment. You
accordingly disclose information in a public environment at your own risk and
To Collect Information
By accepting these Terms of Service, you will have agreed to our
collecting and storing your Personal Information as long as on your part, you
These are to protect both us and our clients and thus involve a certain amount
of discretion on your part as you disclose such Information.
collection of your Personal Information relating to Profiling and Payment and
account information is for the following reasons:
(a) To manage our relationship with you and anticipate your particular
needs during the process of continuation of such relationship. This
ensures that you are provided with the best possible service, as we can
suggest products and promotional offers best suited to you.
(b)Certain aspects of the information provided by you will be used so as
to during the process of continuation of such relationship. This ensures
that you are provided with the best possible service, as we can suggest
products and promotional offers best suited to you. Compile
statistical and demographical profiles for your business as we expand and in
our marketing activities. All such information will be disclosed in
an aggregated manner so as to ensure that your identity is protected and
there is no form of identifying you from such statistical profiles.
2. Your Service Usage and
Transactional Information is collected and stored so as to
(a) Determine the Service charges payable by you and administer
our relationship with you.
(b) Comply with all and any Statutory and Regulatory requirement as laid
down under all prevalent laws in the country.
(c) Compile statistical and demographical information which enable us in
our business and marketing activities and allows us to customize our
services to you. While we are entitled to use such information about you
for our own internal business processes and procedures without limitation,
we will only disclose it in an aggregated form that in not capable of
being used in a manner such as to allow your identification.
are required to intercept, disclose, monitor and/or store your Personal
(a) by Law
(b) To conduct our business
(c) To secure our systems
(d) To enforce our own rights,
do so in the manner, provided for and prescribed by the law.
Such interception, disclosure, monitoring and storage may take
place without your knowledge. In that case, we will not be liable to you or any
third party for any damages howsoever arising from such interception,
disclosure, monitoring and storage. In order to ensure that all our Users
comply with the Terms of Service for their protection as well as ours and for
the consideration of all our other clients, we may monitor your Personal
Information to the extent that this may be required to determine compliance
and/or to identify instances of non-compliance. To ensure that the security and
integrity of our Services are safeguarded, we may monitor your Personal
Information. This monitoring may include (without limitation) the filtering of
incoming and outgoing electronic data messages to identify, limit and/or
prevent the transmission of spam, viruses and/or unlawful, defamatory, obscene
or otherwise undesirable material or content. We may under certain
circumstances procure an element of the Services from a third party service
provider. To the extent that it may be necessary, and solely for the
purposes of providing the Service to you, you agree that we may disclose
to such third party any of your Personal Information that may be necessary for
the procurement of services from the third party. This shall be done in a
manner so as to protect your Personal Information as much as possible without
impacting our systems and reducing the quality of our services.